Why Go HONE?
TRADITIONAL MARKETING IS BROKEN
You may have heard the term “inbound marketing” before. More and more marketers around the world are ditching their old marketing playbook in favor of the inbound way. But what exactly is it, and how does a business “do” inbound?
Let’s dig a bit deeper into how HONE can help you apply the benefits of the inbound methodology to some common marketing challenges, and explore whether HONE Marketing is right for you.
Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications.
This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness
Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.
3X MORE LIKLEY TO PRODUCE AN ROI
54% MORE LEADS INTO THE FUNNEL
INBOUND LEADS COST 49% LESS
Built to complement the inbound methodology, HONE creates all-in-one marketing and sales solutions that are easy-to-use and help businesses grow. So, is inbound right for you? Let’s explore the marketing/sales funnel to see how an inbound marketing strategy and HONE may work with you to solve business challenges.
7 Reasons why HONE is Your Ideal Partner
- 1. CLIENT SUCCESS PARTNER
- 2. REPORTING AND ANALYTICS
- 3. INBOUND MARKETING EXPERTS
- 4. FULL-PROCESS EXPERTS
- 5. WE ARE BUSINESS OWNERS
- 6. CONVERSION RATE HEROES
- 7. HONE SECRET SAUCE
Your Client Success Partner is a dedicated account manager who acts as your main point of contact and the coordinator for your communication. They act as consultants and keep your campaign strategy aligned with your business goals. Your success partner helps customize your reporting and analytics dashboards and provides you with regular updates on the efficiency and effect of your campaigns. Your success partner is in charge of being certain your marketing and sales are in alignment and that there is simple transparency into your strategic partner: HONE. Your success partner should become your best friend and a powerful ally.
In order to truly HONE, we believe reporting and analytics need to be top-notch and innovative. By having high standards for accountability and results, we can continue to perfect our strategies and strategic partnership. We offer a client dashboard to simply see all facets of your inbound marketing campaign. HONE delivers reports and makes itself available through your Client Success Partner for regular consultations and adjustments to campaigns based on efficacy! We hope that you grow to trust us with your marketing and sales strategies, so we both can deliver on what we are best at ;).
HONE means to sharpen – we believe in constant improvement, which means our team is proud to be on the cutting edge of marketing and sales strategies. HONE continues to invest large sums of its revenue on continuing education for its team members, funds the purchases of new courses and educational material, and encourages blocking out time daily for its team members to learn more about their craft. You are working with the best… and we all teach each other. You won’t need to teach another intern.
We believe business is sales. That is why HONE takes a look at your full process when it comes to creating a solution. Our team understands your buyer’s journey so we can develop smarter split tests, better content, and a more thorough strategy which your company can scale and grow with.
HONE takes its client’s success very seriously. We are taught to consider understanding each client’s position and seek to be prudent in consultations. There is no HONE success without our client’s success. HONE encourages its team members to start a small business and use individual and team skills to grow the business. Every member of the team understands troubles and has their own styles of getting results based on every endeavor’s case. Certainly a unique approach to training team members!
With how much HONE invests in its software stack and software expertise, we can provide value that goes beyond setting up automation for your business. We take our name wholeheartedly, in that we set up systems to regularly run tests and achieve more from each profit stream we create. Honing in and turning costs into investments. By working together, threading software, and having robust analytic powers, we are able to go beyond strategy and execution.
REALISTIC GOALS & OVER DELIVERY.