Most businesses spend upwards of 50 percent of their marketing budget is spent on digital marketing. As a long-standing business owner, you know that digital marketing isn’t something you can go without.
Marketing trends can be tricky and not everyone has a strong grasp of what they should be doing.
So, you know you need it. but aren’t really sure what “it” is? We have put together some of the top digital marketing trends for 2019 to help you figure it out.
1. Don’t Ignore Artifical Intelligence
From Alexa to animated chatboxes, AI is only picking up speed. In fact, around 25 percent of customer service in 2020 is expected to go through an AI chatbox. That’s up from just 2 percent in 2017. AI isn’t only going to be a big help to your customers but it can help you just as much.
You can use it to figure out your customer’s search patterns, so you can figure out how to get your product in front of them easier.
2. Use A Personal Touch
In a world of internet marketing, the best way to make sure you don’t get lost in the shuffle is to personalize everything that you can.
If you can personalize – not just send out generic email blasts the more likely you are to stand out.
3. Video Marketing
A lot of people would rather watch a video about your product or business then read content. Around 52 percent of people feel better about making a choice about buying something online after watching a video.
You will want to make sure that you use both video and written content in your strategies.
4. Let People do the Talking
People trust other people more than they trust brands. You need to find people who are key in your market and get them to talk about or share your product.
Let them market to your customers so they don’t feel like they are being sold on something, it just feels like the influencer is just sharing a product that they like.
5. Grab Ahold of Micro-Moments
We know you’re probably thinking – What in the heck are micro-moments? It’s a term coined by Google to describe how people incessantly take their phones out, look at them for a microsecond and put them away.
We do this all day long, taking in little bits of information at a time. You need to make little bite-sized bits of information that can draw people in with the limited time you have their attention.
6. Content Marketing
While content marketing isn’t a new thing by any means, it is something you can’t afford to ignore in 2019.
Content may always be king because regardless of what sector your business is in, good content should be your cornerstone.
Use Digital Marketing Trends to Your Advantage
You may not know a lot about SEO or internet marketing but if you follow these digital marketing trends you should have a good start to your marketing for 2019.
By making sure that these tips are implemented you’ll give your business the best boost it can get.
If you still feel overwhelmed or just don’t want to deal with it, then contact us and we can take care or your marketing needs.