It takes less than a second for visitors to decide if your website has what they need.
There’s no room for bad web design anymore. If your website is affecting your sales and credibility, it’s worth a redesign.
Here are nine web design tips to help raise your conversion rates.
1. Spread Out Your Calls-to-Action
Not everyone is ready to make a decision at the top of the page. Disperse your calls-to-action so visitors have a chance to convert at several points in their user experience.
2. Stick to the Familiar
Avant-garde web design has its place, but people are more likely to interact positively with something that feels familiar. Keep your website layout standard and be unique in non-essentials.
3. Make it Scannable
Most of your visitors are looking for something specific. Help them find it by prioritizing scannability.
Use descriptive headlines and break up blocks of text. Don’t hide important information behind tabs and accordions.
4. Show Your Face
Or, at least, show someone’s face. Images with faces will humanize your site and get better results.
Use faces to inform the user of next steps. Position a picture of someone looking in the direction of a form or an important headline. It’s natural for people to look where other people are looking.
In the end, humans still want to feel like they’re interacting with other humans.
In the same way that faces humanize your product, testimonials legitimize it. And you can never have too many.
Endorsements, product reviews, and social media mentions will all get the job done.
6. Clear Out the Clutter
Don’t make your visitors weed through visual clutter. Streamline your site to make it more digestible.
Website tips for reducing clutter include using single columns and highlighting only one or two elements at a time.
7. Embrace the Scroll
Most first time visitors will find your site on their smartphones. Keep them scrolling.
Remove false bottoms. Dark backgrounds, banners, and line breaks give a sense of finality.
Also, eliminate unnecessary clicking. It’s easier to keep scrolling for more info than it is to click over for it.
8. Make it Speedy
No matter how great your website design is, a slow site is a dead site. Make speed a priority.
Choose your server wisely and clean up your database periodically.
9. Visual Hierarchy Matters
In the realm of business web design, visual hierarchy matters. Use size, color, and movement to establish an order of importance to your site’s elements.
Large items set apart at the top of the page matter more than a cluster of small objects near the bottom.
Optimize Your Website with These Smart Web Design Tips
If you’re not getting as many conversions from your web site as you think you should be, make sure it’s optimized for success. Try out web design tips that emphasize speed, ease, and human interaction.