Stop Using Advertisement and Use Sponsored Action

Stop Calling it “Advertisement.” Start Calling it “Sponsored Action.”

VIDEO TRANSCRIPT You guys. We need to stop using “advertisement.” Advertisement or Sponsored Action? It has this bad connotation of you have to present yourself 10, 12, 100 times to someone before they remember you.  And before they decide to take action. It’s literally the equivalent of cold calling someone, which cold prospecting is probably…