SEO is the application of various strategies to improve the search rankings of a website. These strategies range from on-page content optimization to quality link building. SEO is an important piece of any online marketing plan and with a well-rounded strategy; most any website can see improved rankings.
SEO is an investment into your company’s future as organic traffic has a much higher ROI than paid search traffic. The vast majority of the search traffic goes to the organic search results. If your website isn’t on page 1 for your top keywords, you are missing out on a large piece of your online potential.
First, we will get to know your goals and what you expect from a digital marketing campaign. This will allow us to tailor our efforts to your business.
Our SEO goals are:
- Increase the funnel size. We focus on the ‘Buyer’s Journey’ and how we can maximize your site’s conversions!
- Develop brand awareness and services in local and social search settings.
- Increase the frequency of site visitors.
- Track lead generation and work to increase relevant events (phone calls, form fills, page visits, etc.).
- Reporting to keep you informed on how your monthly investment is being put to use.
Increasing traffic is one of our specialties. We have doubled and tripled the web traffic for several of our SEO clients. Search Engine Optimization can be used to hone (see what we did there?) in on your most relevant/converting traffic. We have the tools to do in-depth research on your market and how to beat your competitors and stay on top! Why let potential customers slip through your fingers?
Site visitors and online lead generation go hand in hand. By doubling or tripling your website’s visitors, your leads are likely to increase. We find success in updating search terms, reducing irrelevant traffic, magnifying relevant traffic, content overhauls, and focusing on conversion rates on a per page basis.
Being on top of what we call keywords and phrases get you excellent exposure. By understanding your customer’s Buyer’s Journey, we can ensure that your business is being found in all the right places! Our digital marketing solutions take you to new heights – guaranteed!
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Hone’s link building strategy was developed for clients in the most competitive e-commerce niches. We create a natural Viral Link Structure that follows the path of viral content on the web. There is no hocus-pocus. No snake oil promises. Just a fine-tuned link building system, constantly being refined with real market data.