What is PPC management?

Pay Per Click (PPC) Advertising is an internet advertising model where advertisers pay by the click to promote website ads. Depending on the platform, these ads can be refined to target specific keywords, locations, and audience groups.

PPC platforms include search engines, ad networks, social sites like Facebook, Yelp, and others, to build brand awareness, and attract targeted visitors. The advertiser pays for each user click on all promoted ads.

Why start?

Generating new customers is important for any business to grow, but generating them cost-effectively is just as important. PPC advertising is a great supplement to any SEO campaign.

PPC (Pay-Per-Click) advertising is the most accountable form of advertising and a very effective form of search engine marketing. You can set an exact budget, and utilize features like setting max cost-per-click values for ad clicks. Also, you only pay when a visitor clicks on one of your PPC ads. Depending on the ad platform, PPC advertising can provide remarketing options, unique desktop & mobile ad placements, and powerful data ad keyword data that can help your SEO, social, and content marketing efforts.

An effective, always growing and evolving platform for PPC advertisement is Google AdWords. While many sought after phrases in your industry may seem expensive per click, we can help you uncover keyword opportunities you may have not known about, as well as utilize many internal AdWords features to hone your PPC campaign.

When managing PPC campaigns, we aim to achieve low cost per clicks with the best keyword, ad, and landing page conversion performance possible. This is done through continual testing, ad copy updates, landing page updates, keyword & bid strategy, and being aware of ad platform feature changes to maximize the potential of your campaign. As a leading PPC management agency, Hone offers:

  • The opportunity to work with AdWords Certified PPC experts.
  • A dedicated PPC management campaign unique to your goals and needs.
  • An opportunity to maximize your PPC search presence with pricing that fits your budget.

Successful campaign creation

PPC Management

Anyone can create a PPC campaign, but creating one that will deliver results requires a great deal of research and analysis. We structure your campaign that will drive the right customers to you.

  • Effective Keyword targeting. We seek to find the keywords that can help your advertisement thrive without having to spend too much of your budget. By looking at competition and other factors, we make sure you’re reaching your full potential.
  • Landing Page Selection. When creating a PPC ad, choosing your landing page is very important. We will help make sure that when someone clicks on your ad, they are sent to a landing page with a great call to action that will give them the best opportunity to convert.
  • Writing engaging ads. One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that entice users to click on them, but also encourage them to transact.

On-going PPC campaign optimization

Our philosophy is not “set it and forget it”. We continuously optimize your campaigns so that they reach new heights, delivering the best customers at a great ROI.

  • Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B testing multiple ads.
  • Reacting to user trends. User trends can help us determine how the ad might need to change to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.
  • Keyword performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
On-Going PPC Campaign Optimization

PPC performance reporting

PPC Performance Reporting

We make sure you don’t have to guess when it comes to your PPC campaigns. Whether it’s campaign changes, new user trends, or new data we find from our testing, it’s important you’re kept updated and involved.

  • Search spend insight. Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.
  • Conversion data. Knowledge is power. By knowing what ads and keywords drive conversions for your business you can make more qualified decisions.
  • Data at your fingertips. You will be provided an online dashboard where you will have instant access to all of your important paid search campaign information.


Question 1

How are your fees structured?

Hone charges a flat management fee starting as low as $150 per month. Our fees are determined by your geographic market, competitive landscape, and industry. For larger clients, we are able to provide customized pricing models.

Question 2

What PPC platforms do you work with?

Hone manages pay per click campaigns on Google AdWords and Bing Ads. Between the two platforms, they cover over 90% of the search traffic in the US. We typically recommend to our clients to only advertise on these two platforms because the quality of search traffic is diminished on 2nd tier search engines.

Question 3

How much does it cost?

The wonderful thing about Paid Search is that you as the client set the budget. We work within your advertising spend to deliver the most qualified traffic that will convert. In the case where you are unsure of what an appropriate budget should be, we will provide you data and guidance on a number that will deliver results.

Question 4

Why Hone?

We have certified Google & Bing Paid Search specialists that their single duty is to immerse themselves in providing our clients the best returns on their marketing dollars. Managing a PPC campaign is a full-time job so why not let the experts do it while you focus on what you do best…your business!

Question 5

How quickly can I expect results?

Immediately. Pay per Click advertising can deliver instantaneous traffic to your website. Over time as we are able to gather data back from the campaign results, we are able to shift the marketing dollars towards areas that are achieving better results thus improving your ROI.