SOCIAL MEDIA MARKETING

Social media users are the largest growing segment of the Internet. Hone is a leading social media marketing company that knows exactly what it takes to create an online buzz by reaching your audience with a systematic social media strategy. 

SOCIAL MEDIA MARKETING CAMPAIGNS

Social Media Marketing

Establish a social presence through top social media channels and networks.

User Engagement

Actively engage with users to foster new relationships that compel them to purchase, and move them to recommend your site to others.

Social Media Content

Craft valuable content to meet your needs and expectations with an effective social media pricing plan.

WHY USE SOCIAL MEDIA AND
SOCIAL ADVERTISING?

Social media is one of the last places where advertisers can create ads that don’t “feel” like ads. Social ads are highly compatible with the type of market that uses the platform. Social ads put you in charge of cost. In traditional advertising, you pay a printing fee, a color fee (you see where this is going). With social ads, there is just one fee to the advertising platform, and you decide what it is. You decide the daily or lifetime ad spend, and can target your audience in ways that traditional ads just can’t do.

Social media advertising allows you to reach your maximum audience possible by allowing you to target by gender, language, location, age, and interests among others. No more paying for people who aren’t relevant. No more guessing, or slapping up a billboard and hoping the right people see it.

WHY USE SOCIAL MEDIA REMARKETING?

One of the hardest tasks in advertising is identifying which group of potential customers to target. Social media remarketing takes the guess work out of targeting. It gives you the opportunity to target customers that have already visited your site and have shown genuine interest in your products or services. So really, it’s more why not advertise to customers on the websites they spend the most time on?

Social media has become a part of our daily lives. Studies indicate that Americans alone spend an average of 3.2 hours per day on social media networks. Plus, 27% of total time spent online in the US is spent on these social networking websites! Social media remarketing simplifies the advertising process, and increases desired results by targeting only users who have shown interest in you already.

SOCIAL FEATURES AND BENEFITS

FACEBOOK SETUP

  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Advertising strategy
  • Custom landing page/Facebook app
  • Profile (biography, mission, etc.) SEO optimization
  • Vanity URL
  • Duplicate page/location clean up (up to 5 pages)

INSTAGRAM SETUP

  • Page setup and administrative structure
  • Custom profile photo
  • Advertising strategy
  • Profile (biography, mission, etc.) SEO optimization
  • URL tracking strategy for posts/link in bio
  • Initial outreach/following/followers

TWITTER SETUP

  • Page setup and administrative structure
  • Initial seeding of followers/accounts to follow/outreach
  • Custom cover photo and profile photo
  • Advertising strategy
  • Profile (biography, mission, etc.) SEO optimization

GOOGLE+ SETUP

  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Profile (biography, mission, etc.) SEO optimization

PINTEREST SETUP

  • Page setup and administrative structure
  • Initial seeding of 10 boards with 10 pins each
  • Custom profile photo
  • Advertising strategy
  • Profile (biography etc.) SEO optimization

LINKEDIN SETUP

  • Page setup and administrative structure
  • Custom cover photo and profile photo
  • Advertising strategy
  • Profile (biography, mission, etc.) SEO optimization

YOUTUBE SETUP

  • Page setup and administrative structure
  • Upload up to 10 videos
  • Optimize up to 10 videos for SEO: Titles, tags, descriptions, links, closed caption transcripts
  • Playlist development
  • Advertising strategy
  • Profile (biography etc.) SEO optimization

BLOG SETUP

  • Basic WordPress blog to match website
  • Topic research and generation
  • Initial copywriting of 2 posts to launch with blog
  • Blog copy SEO optimization
  • Blog copy posted directly to website
  • Weekly monitoring of blog posts and comments

Our Process

1) We Understand your Brand

We take you through our Discovery phase so that we can understand how your brand would speak in a social environment.

2) WE DEVISE A POSTING AND ENGAGEMENT PLAN

We believe in a ‘Passive’ and ‘Active’ Posting method. We explain how content will be posted and work together to find the optimum strategy.

3) WE INTEGRATE YOUR ACCOUNTS INTO OUR SYSTEM

We put our plan together, integrate your accounts with our management software, and build up your whole social media marketing campaign.

4) WE RUN AND MONITOR YOUR CAMPAIGN

We execute on a cost-effective campaign that will meet your goals.

SOCIAL MEDIA MARKETING PRICING

ONE SOCIAL NETWORK

One time setup $1800
$800/mo.
  • Social media marketing strategy
  • Social Media Competitive Analysis
  • Social Media Brand Reputation Analysis
  • Social Media Audit + Recommendations
  • Dedicated Account Representative
  • Daily monitoring of included social assets
  • 24 business hour or less customer response time
  • Up to 2 personal social media consultations per month
  • Implementation of Hone’s social media contest tools
  • Ratings and reviews alerts
  • Custom monthly reporting and analysis
  • Social Media lead tracking and analytics
  • 1 Social Media Contest – Strategy, Graphic Design & Management
  • 20 Social posts per month
  • Blog posts per month (at standard Blog posting rate)
Learn More

TWO SOCIAL NETWORKS

One time setup $2400
$1000/mo.
  • Social media marketing strategy
  • Social Media Competitive Analysis
  • Social Media Brand Reputation Analysis
  • Social Media Audit + Recommendations
  • Dedicated Account Representative
  • Daily monitoring of included social assets
  • 24 business hour or less customer response time
  • Up to 2 personal social media consultations per month
  • Implementation of Hone’s social media contest tools
  • Ratings and reviews alerts
  • Custom monthly reporting and analysis
  • Social Media lead tracking and analytics
  • 1 Social Media Contest – Strategy, Graphic Design & Management
  • 40 Social posts per month
  • Blog posts per month (at standard Blog posting rate)
Learn More

THREE SOCIAL NETWORKS

One time setup $3000
$1200/mo.
  • Social media marketing strategy
  • Social Media Competitive Analysis
  • Social Media Brand Reputation Analysis
  • Social Media Audit + Recommendations
  • Dedicated Account Representative
  • Daily monitoring of included social assets
  • 24 business hour or less customer response time
  • Up to 2 personal social media consultations per month
  • Implementation of Hone’s social media contest tools
  • Ratings and reviews alerts
  • Custom monthly reporting and analysis
  • Social Media lead tracking and analytics
  • 1 Social Media Contest – Strategy, Graphic Design & Management
  • 60 Social posts per month
  • Blog posts per month: 2 Included
Learn More

SOCIAL MEDIA ADVERTISING PRICING

B-TO-C SOCIAL ADVERTISING

One time setup of $1500
$600/mo.
  • Social Media Remarketing (Facebook & Twitter)
  • Mobile Device Ads
  • Facebook Advertising
  • – Demographic Targeting (age, gender, location, marital status)
  • – Interest Targeting
  • – School/Profession/Workplace Targeting
  • – Employment Targeting
  • – Newsletter List Targeting
  • Twitter Advertising
  • – Demographic Targeting (age, gender, location)
  • – Twitter User Targeting (usernames)
  • – Promoted Tweets (interest, remarketing)
  • Pinterest Advertising
  • – Keywords, interest, geographic targeting
  • – Promoted pins: awareness, engagement and traffic
  • LinkedIn Advertising
  • Employment & Job Title Targeting
  • School/Profession/Workplace Targeting
  • Business size/Industry/Location Targeting
  • LinkedIn Group Targeting
  • Instagram Advertising
  • – Demographic Targeting (age, gender, location, marital status)
  • – Interest Targeting
  • – School/Profession/Workplace Targeting
  • – Employment Targeting
  • – Newsletter List Targeting
  • Up to 5 Ads Setup/Tweaked per Month Across All Networks
  • Up to 2 Custom Facebook Ad Images Provided
  • Up to 2 Custom Instagram Ad Images Provided
  • Up to 2 Custom Twitter Ad Images Provided
  • Up to 2 Custom Pinterest Ad Images Provided
  • Up to 2 Custom LinkedIn Ad Images Provided
  • Image compression
  • Delivery of source files
Learn More

B-TO-B SOCIAL ADVERTISING

One time setup of $1500
$600/mo.
  • Social Media Remarketing (Facebook & Twitter)
  • Mobile Device Ads
  • Facebook Advertising
  • – Demographic Targeting (age, gender, location, marital status)
  • – Interest Targeting
  • – School/Profession/Workplace Targeting
  • – Employment Targeting
  • – Newsletter List Targeting
  • Twitter Advertising
  • – Demographic Targeting (age, gender, location)
  • – Twitter User Targeting (usernames)
  • – Promoted Tweets (interest, remarketing)
  • Pinterest Advertising
  • – Keywords, interest, geographic targeting
  • – Promoted pins: awareness, engagement and traffic
  • LinkedIn Advertising
  • – Employment & Job Title Targeting
  • – School/Profession/Workplace Targeting
  • – Business size/Industry/Location Targeting
  • – LinkedIn Group Targeting
  • Instagram Advertising
  • – Demographic Targeting (age, gender, location, marital status)
  • – Interest Targeting
  • – School/Profession/Workplace Targeting
  • – Employment Targeting
  • – Newsletter List Targeting
  • Up to 5 Ads Setup/Tweaked per Month Across All Networks
  • Up to 2 Custom Facebook Ad Images Provided
  • Up to 2 Custom Instagram Ad Images Provided
  • Up to 2 Custom Twitter Ad Images Provided
  • Up to 2 Custom Pinterest Ad Images Provided
  • Up to 2 Custom LinkedIn Ad Images Provided
  • Image compression
  • Delivery of source files
Learn More

COMMERCE SOCIAL ADVERTISING

One time setup of $2000
$800/mo.
  • Social Media Remarketing (Facebook & Twitter)
  • Mobile Device Ads
  • Facebook Advertising
  • – Demographic Targeting (age, gender, location, marital status)
  • – Interest Targeting
  • School/Profession/Workplace Targeting
  • – Employment Targeting
  • – Newsletter List Targeting
  • Twitter Advertising
  • – Demographic Targeting (age, gender, location)
  • – Twitter User Targeting (usernames)
  • – Promoted Tweets (interest, remarketing)
  • Pinterest Advertising
  • – Keywords, interest, geographic targeting
  • – Promoted pins: awareness, engagement and traffic
  • LinkedIn Advertising
  • – Employment & Job Title Targeting
  • – School/Profession/Workplace Targeting
  • – Business size/Industry/Location Targeting
  • – LinkedIn Group Targeting
  • Instagram Advertising
  • – Demographic Targeting (age, gender, location, marital status)
  • – Interest Targeting
  • School/Profession/Workplace Targeting
  • – Employment Targeting
  • – Newsletter List Targeting
  • Up to 15 Ads Setup/Tweaked per Month Across All Networks
  • Up to 5 Custom Facebook Ad Images Provided
  • Up to 5 Custom Instagram Ad Images Provided
  • Up to 5 Custom Twitter Ad Images Provided
  • Up to 5 Custom Pinterest Ad Images Provided
  • Up to 5 Custom LinkedIn Ad Images Provided
  • Image compression
  • Delivery of source files
Learn More

WHICH SOCIAL MEDIA PRICING LEVEL IS RIGHT FOR ME?

A wide array of services are included with each social media pricing level that Hone offers. We’ll work with you to review your goals, your marketing budget, and your industry to determine the best social media marketing package and pricing level for you. That way, we can make sure we’re offering social media management packages that match up with your needs at a price that works for your company.

If you have never used social media before, you may want to start with our basic plan. Hone will create a Facebook page for business for you, optimize it for likes and maximum engagement, and install any Facebook apps that you would like. We will post three weekly updates and set up a social advertising campaign. This affordable social media pricing level is perfect for small businesses who are new to the world of social media interaction.

If you have a larger business and you’re serious about marketing on social media, our aggressive or market leader social media marketing pricing packages are right for you. With these plans, we will create profiles on additional social media channels, like Twitter, Pinterest, LinkedIn, and much more. Hone’s dedicated team of social media marketing strategists will post content for you on a daily basis, and they’ll even write blog posts. These plans are a great way to kick off a social media campaign for a brand new business.

WHAT DOES HONE BASE ITS SOCIAL MEDIA PRICING ON?

Unlike other forms of internet marketing, social media marketing should focus on providing valuable content to your target audience that moves them to recommend your site to others. Viral word-of-mouth is the goal. Hone has found the social-media-visitor-to-subscriber conversion method to be the most cost-effective way to take advantage of the massive social media traffic potential.

Hone’s social media marketing prices are based on the many different approaches we use to do just that. From Twitter and Facebook to blogs and online contests, Hone’s social media pricing is based on all the different strategies we use to create an effective online social presence for your company. Our social media marketing and advertising prices are based on how much we’ll do for you and how well we’ll perform.

WHY USE SOCIAL MEDIA FOR BUSINESS?

Studies have shown that an increasing number of online customers are likely to research your brand on social media channels before they make a purchase from you. They’ll read reviews and feedback from other customers, as well as your updates, to determine if you are trustworthy. So if you don’t have pages for your online business on social media, you are missing out on customers!

Social media also gives you an opportunity to communicate with customers in a whole new way. You can answer questions, provide support for problems, and even reach out to potential clients who may be interested in your products. Having a business page on social media also gives you an opportunity to drive traffic to your website and increase sales.

HOW MUCH DOES SOCIAL MEDIA COST?

Signing up on social media is free. Anyone can create a business Facebook page or a Twitter account. However, social media monitoring can be very time-consuming. It may also be difficult to find someone on your staff who has the experience and knowledge necessary to properly manage your social media accounts. If not executed correctly, a social media campaign can be very costly to your brand.

Hone offers three options for monthly social media management plans, all at a fraction of what it would cost to hire a dedicated in-house social media manager. Our experienced and informed team will help you not only build an effective online social presence, but also ensure that your social presence is monitored and updated promptly.

With our help, you will be able to stop focusing on what social media costs, and start seeing increased website traffic and revenue. We can help you build thriving communities on every major social media platform and maximize their return on investment.

READY TO TALK?