WHAT IS HONE LOCAL?

Hone Local is an intensely thought out and effective local ranking machine. Where 99% of local SEO services fail, we excel. Our decisions are data-backed, based on the crawling of 100s of 1000s of top-ranking Google+ local pages and through experience managing local SEO campaigns. If it doesn’t impact rankings head on, we don’t mess with it.

 

  • Data-Backed: Based on 1000s of hours of testing & 3 years of campaigns.
  • Custom Campaigns: Thoughtful, non-templated campaigns. We build uniquely for the client’s needs, niche, city. No campaign is ever the same.
  • Clear Reporting: Slick, thorough, transparent reporting.
  • Everything we build, is yours: Profile, logins, etc.
  • Citation Audit lets you know what you need to fix to achieve local supremacy.
  • Robust, valuable citations, show Google you mean business.
  • Durable, timeless local ranking strategy.
  • Syncs up perfectly with any organic link building strategy.

LOCAL CITATIONS BUILT ON THE 4 CRITICAL COMPONENTS OF LOCAL SEO

1. FULL CITATION AUDIT

The most important part of any Local SEO campaign is ensuring consistency, which is why every single Hone Local campaign starts with a full audit.

2. DIRECTORY CITATIONS

Local directory citations are the bread and butter of local. We make sure you are in the BEST directories for your niche and market.

3. RICH MEDIA CITATIONS

We make directory submissions count by enhancing them with geo-tagged photos and videos, plus citations and links from rich media sources.

4. SOCIAL CITATIONS

Social media is becoming more important every year. We make sure you’re ahead of the game by getting you awesome social citations.

LOCAL CITATIONS BUILT ON THE 4 CRITICAL COMPONENTS OF LOCAL SEO

1. FULL CITATION AUDIT

The most important part of any local SEO campaign is ensuring consistency, which is why every single Hone Local campaign starts with a full audit.

Without this crucial step (that cheaper competitors skip), you’d be throwing money down the drain.

We put every local campaign through an extremely detailed, time-intensive process. Correct and incorrect citations are recorded, to avoid any duplication of efforts. This results in a fully detailed report, including a road map on how you can repair incorrect citations most effectively.

Full Location Citation Audit
Local Citation Building

2. LOCAL CITATION BUILDING

Local directory citations are the bread and butter of local SEO. With our careful, manual submissions, we make sure you are in the BEST directories for your niche and market. This is not just a standard list of directories. Every single campaign is different and we leverage 3 strategies for determining which directories to submit to for our customers.

Strategy 1: Ego directories:
Your citation info is submitted to the most popular, traffic dense, high authority directory sites.

Strategy 2: Competitor directories:
Keywords are observed to find out which citations are important for your industry and related search results.

Strategy 3: Competitor review directories:
Competitor review directories are researched and analyzed to find Google trusted directories that are perfect for your niche.

We claim all the most important directories where possible, and provide detailed instructions for all others that should be verified by the client (some require a phone call for verification or other methods). Only live profiles are delivered, including all login info.

3. RICH MEDIA CITATIONS

Anyone can submit to plain old directories. However, to make them count and amplify results, we enhance submissions with geo-tagged photos and video content, while getting your citations and links from rich media sources.

Video
We create straightforward, Animoto style video slideshows, with music, pictures, and text. These videos are optimized to the fullest extent, including geo-metadata. We then submit these videos to the top video hosting sources, creating more high authority, legit links and citations.

Photos
Here, you provide us with 10, ideally relevant & branded images. We optimize, upload, and again optimize, including geo-metadata. We then submit these images to the top image hosting sources, creating high authority, high-quality links to your site and citations.

Rich Media Citations
Social Media Citations

4. SOCIAL MEDIA CITATIONS

In 2017, social media signals are more important than ever for your brand’s online visibility. We make sure you’re ahead of the game by rounding out your citation profile with strong social citations and rich media.

In this module, we create manual submissions, adding all media and content carefully, resulting in better website search visibility from quality links and citations. Citations and rich media are submitted to powerful & authoritative social media sites.