Pay-per-click (PPC) advertising is everywhere – but how do you make sure your adverts get the best ROI and are seen instead of your competitors’ promotions?
Great PPC campaign management is at the heart of making your paid digital advertising strategy successful. You could double your investment in paid marketing just by following a few steps. Intrigued? Read on.
What Is PPC?
PPC marketing is when you pay for an advertisement on search engines, social media platforms, or other websites. You don’t pay for the placement of the advert: instead, you pay every time someone clicks on your link to visit your website.
This means you’ll only pay for leads already interested in what you’re selling. Instead of throwing your message out to anyone and everyone, PPC lets you target highly specific audiences to boost your conversion rate.
3 Secrets to Effective PPC Campaign Management
Setting up an effective PPC campaign is more simple than you think. Follow these tips to see fast results from your paid digital marketing efforts.
1. Plan Your Keywords for Maximum ROI
Use keyword tools to find words related to your products or services that people search for online. This helps you to know which words and phrases to use in your adverts to make sure they’re showing up.
The more popular a keyword is, the higher the cost-per-click will be. This means you might pay several dollars per click for a very popular word, but only a few cents for a click-through on a niche keyword.
For best effect, choose a range of keywords in both popular and niche areas to maximize your potential.
2. Set a Budget
Keep a daily, weekly, or project in mind. Once your limit is reached, your advert won’t be shown until you add to the budget or set up a new campaign.
Try to control your budget at first: when you know which keywords and adverts are working for you, then you can add to it. It’s tempting to throw your entire marketing budget at the paid adverts – but until you know what works, you could be wasting money.
3. Be Ready to Experiment
The great thing about PPC adverts is that, if you’re not getting the results you want, you can pause the campaign or change the details.
This helps you keep a handle on your budget and also means you can easily see which keywords, times of day, and advert copy perform best. It’s easy to tweak your budget, copy, and keywords to experiment which ones deliver the best results.
Ask an SEO Expert to Help
There are so many nuances to PPC strategies that it can feel overwhelming to anyone new to the marketing strategy.
An SEO agency or expert is best-placed to help support your PPC campaign management to ensure you’re getting the best results possible. They spend all day, every day learning about SEO and PPC techniques – something you don’t have time for!
Contact us to find out how we can help you set up a PPC strategy that works.