ONLINE MARKETING MODULES

LEARN MORE ABOUT ONLINE MARKETING BASICS!

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MODULE 1: SITE SETUP

Building a website

Options

WordPress tutorial

Google analytics

Getting started

Reporting and favorite features

Google search console

Setup and validation

Important setup features

Taking advantage of search console

MODULE 2: RESEARCH

SEMRush overview

SEMRush important features and favorite info

AHREFs info and data overview

AHREFs tools

Similar web info

Moz local quick overview

Customer profiles

MODULE 3: ON-PAGE SEO

Website grader

Basic information

Common terms and examples

On page tactics

AHREFs keyword techniques

Google keyword explorer

Keyword research and strategy

The perfect on-page seo website

MODULE 4: LINK TACTICS

Important link types

Internal links

External links

Backlinks

HTTP links

Link tools

Screaming frog

Majestic

Competitor testing

Link structure

MODULE 5: OFF-PAGE SEO

Google search console for links

Google penalties

Moz open site explorer

Spam scores and toxic page cleanup

MODULE 6: SOCIAL MEDIA MARKETING

What is a social media

Social media content tools

Content development strategy

Managing content for social media

Starting a social media account and page

Social media page advantages and analytics

Page actions

Promoting your page or a page action

MODULE 7: UNIQUE ONLINE OPPORTUNITIES

Email marketing

Mailchimp Signup

Dashboard

Reporting

Content marketing

Buzzsumo and content creation

Creating great content with LSI and Quora

Press releases – what are they

Paid vs not

Distribution Opportunity

Link use

Affiliate marketing

What, how, and why

Sign up to be a vendor or a merchant

MODULE 8: ADs

What are online ads and how they work

Google AdWord network

Starting a campaign

PPC tactics

Where you can place your ads

Win with ads

Ads and analytics integration

Facebook ad manager

Setting up ads

Content syndication

Outbrain

Types of bids

Ad resources and Tips

Ad optimization platforms and resources

WE DON’T JUST EDUCATE. WE DOMINATE.