LEARN MORE ABOUT ONLINE MARKETING BASICS!

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MODULE 1: SITE SETUP

Building a website

  • Options

WordPress tutorial

Google analytics

  • Getting started
  • Reporting and favorite features

Google search console

  • Setup and validation
  • Important setup features
  • Taking advantage of search console

MODULE 2: RESEARCH

SEMRush overview

  • SEMRush important features and favorite info

AHREFs info and data overview

  • AHREFs tools

Similar web info

Moz local quick overview

Customer profiles

MODULE 3: ON-PAGE SEO

Website grader

  • Basic information
  • Common terms and examples

On page tactics

AHREFs keyword techniques

Google keyword explorer

  • Keyword research and strategy

The perfect on-page seo website

MODULE 4: LINK TACTICS

Important link types

  • Internal links
  • External links
  • Backlinks
  • HTTP links

Link tools

  • Screaming frog
  • Majestic

Competitor testing

Link structure

MODULE 5: OFF-PAGE SEO

Google search console for links

Google penalties

Moz open site explorer

Spam scores and toxic page cleanup

MODULE 6: SOCIAL MEDIA MARKETING

What is a social media

Social media content tools

  • Content development strategy

Managing content for social media

Starting a social media account and page

Social media page advantages and analytics

Page actions

  • Promoting your page or a page action

MODULE 7: UNIQUE ONLINE OPPORTUNITIES

Email marketing

  • MailChimp Signup
  • Dashboard
  • Reporting

Content marketing

  • Buzzsumo and content creation
  • Creating great content with LSI and Quora

Press releases – what are they

  • Paid vs not
  • Distribution Opportunity
  • Link use

Affiliate marketing

  • What, how, and why
  • Sign up to be a vendor or a merchant

MODULE 8: ADs

What are online ads and how they work

Google AdWord network

  • Starting a campaign
  • PPC tactics
  • Where you can place your ads
  • Win with ads
  • Ads and analytics integration

Facebook ad manager

  • Setting up ads

Content syndication

  • Outbrain

Types of bids

Ad resources and Tips

  • Ad optimization platforms and resources
WE DON’T JUST EDUCATE. WE DOMINATE.