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Most Recent Blog posts

Featured Snippets: How to Rank in Position 0

  Ahh, the mysterious “featured snippet”. Or what many online marketers, SEMs and SEOs refer to as “position 0”. A featured snippet is a highly sought after block of descriptive content that appears at the top of Google's SERPs (search engine results pages) for...

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Wack Hat SEO

We at HONE have decided to coin an additional phrase to compliment White Hat, Grey Hat, and Black Hat SEO; these terms are widely known and used in the Search Engine Optimization industry. We call the phrase “Wack Hat SEO”. Before explaining Wack Hat SEO, let’s...

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The Archives

Why content marketing is important and the best investment

As you may or may not know, your website’s content is vital to the success of your website’s SEO performance. Google rarely indexes an empty page or even small amounts of content for keywords/queries that actively get searched by users.   Quality and...

SEO Misconceptions

In our experience as an agency, we have worked with many businesses who have had several common misconceptions about SEO, the work that goes into it, and where it fits into the inbound marketing equation. With over 200 ranking factors, it is no wonder why there is so...

Content Syndication Networks

These are some of my favorite content syndication networks! Hope it helps y'all scale your content distribution, get returns from the time put into your content, and grow! Outbrain Outbrain is a leader among content syndication networks. Outbrain places...

Infographic Ideas: 15 Infographics to Boost Creativity

The most difficult aspect of using infographics in your content is creating the infographics themselves. Here are 15 ideas to get the creative juices flowing! 1. Timeline Infographic: 50 Toys for 50 Years Who says that timelines have to be horizontal? If you have a...

Content Marketing vs. SEO

When it comes to online marketing, there is a lot of confusion as to what the best tactics are. Often times this is due to a lack of understanding of what a full-funnel inbound marketing strategy may entail, and pitting complementary strategies against each other....

Types of Content Marketing

Content is the foundation of any Inbound Marketing Strategy. Utilizing different types of content marketing is key to driving inbound traffic and leads to your website. For Social Media Marketing, content comes first. If you don’t incorporate relevant content that...

Top 7 Websites to List Your Contractor Business

Online marketing is a wonderfully effective channel for all local businesses, especially contractors. Own a contracting business? Here are the top websites you should get your business information listed on. Doing so will net you more online exposure, increase lead...

Online Marketing Glossary

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z # 200 Status OK - The file request was successful. For example, a page or image was found and loaded properly in a browser. Some poorly developed content management systems return 200 status codes even when a file...

How to Get Google Reviews

  Many digital marketers, SEOs, and business owners alike will agree that Google reviews are the most important type of review to collect in 2017 for improved search visibility, traffic, and lead generation. Below are strategies you can use as a local business...

Internet Marketing Services: An Elementary Guide

An Elementary Guide to Internet Marketing Services The aim for this article is to cover Internet marketing services, what they are, how they behave, how to learn more about them, some tips, and ways to choose a good inbound marketing company if you are in the market...

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