Inbound marketing, traditionally known as customer-centric marketing and sales
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We’ll provide your marketing and sales leadership with actionable insights and strategies to accelerate your revenue growth and help you sustain your competitive edge.
Marketing to just grow traffic and generate leads is dead. The modern marketer today needs to be focused on generating pipeline and teaming up with sales to win more deals.
Outbound marketing is intrusive, you as a business, are actively trying to draw sales by forcing your way in front of your audience. An example would be that TV ad you pay for, cold mass-emails to get you in front of someone, or banner ads you fly for extra presence.
Inbound marketing takes advantage of people being interested in related topics and opting into receiving more information from you and your business. You can get your ideal customer to opt into receiving more info from you by providing value and selling to them when they are ready to be sold to.
The Fact is…
89% of consumers use search engines when making purchase decisions! What’s even tastier is, That number bumps up to 94% when it comes to B2B related sales!
Content marketing generates 3x as many leads as traditional marketing, but costs 62% less!
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.
89% of consumers have read reviews to determine the quality of a local business.
As a consumer and a business, there are things we do not know that come up all the time! Although occasionally we ask a peer, it is starting to get way easier to just look the information up.
Starting any venture, you can Google information to get started, where to open a business bank account, and other information on software, legal issues, sales, and marketing strategies, etc… we look for information!
Which we call Content.
Content is amazingly powerful! It lets you provide information to your ideal customers and build brand value – because it is based on what they are searching for, It lets you insert yourself as the authority in your industry. Media is great because once you create it and distribute it, you can see how effective it is – not only that, but content marketing is cumulative, unlike paid media which you have a spend for a certain reach.
Take a radio or TV ads for example (say that you know – if you spend $25,000 on TV and radio commercials it gets you 9 leads per commercial and about 6 sales opportunities, then you close on average $1,150,000 from those opportunities.
Equally, If you would like to increase your outcome from TV commercials, say you want to double the money you make, reasonably, you would need to spend double – following the logic above, spending $50,000 will get you the reach for about 18 leads, 12 sales opportunities, and then you will most likely close on average $2,300,000)
Now, looking at content marketing, spending that $25,000 on a consistent basis develops a lead generation system – putting you in control of the leads generated, this system is measurable and scientific in nature, that is how it is cumulative, you pay for a growth rate, not a static result – this means content marketing can grow with you, and becomes more cost-effective over time, generating more leads for a lower price.
Paired with Call to actions, landing pages, and forms you can effectively capture interested visitors information. It is possible to create an automated seamless process that creates a memorable experience which the consumers enjoy.
Considering 1 piece of content could bring you 1 to 10,000+ visitors per month … let’s give this a constant value to make the math simple… let’s say each piece of content brings 10 visitors per month – then 10% of those become leads, which subsequently 10% of those become customers. So, with these conversion rates, you can expect 3,600 visitors/month to get about 36 customers per month.
So you don’t think that people are searching for you online?
Or maybe you are unsure anyone would use content you create?
I guarantee people are looking for your subject matter! And it is more than likely you actually already have some content, which just being underutilized – it could be in the form of that whitepaper your marketing and sales team has put together – or that service you just updated to provide additional value to your consumers that you’d like to offer for free, like a money manager in your online banking platform.
It is more than likely that it just hasn’t been structured correctly for an online presence and online conversions.
It is the same as if you had a billboard facing a forest rather than facing a city intersection or highway.
If you have a website you are looking for online leads – it is that simple if your site is not performing you probably have a visibility problem 🙂 We can set goals for digital marketing unlike anything that has ever existed, tracking and hyper-targeting allow us to judge the true efficiency of your spend. Imagine knowing exactly what parts of your tv commercials were making you money – now imagine you knew what was not making you money in those commercials. Well, in the digital space, we can see it ALL. We can set realistic ROI calculations as well as determine split-test goals to continue honing the systems.
our mix of softwares which we integrate quickly and easily into any marketing and sales system. Among other softwares we are a HubSpot preferred partner. HubSpot is a software IPO which provides, in our opinion the best CRM and CMS. We integrate our clients into HubSpot in order get access to their reporting dashboards and simple visibility into how we are reaching goals. We set these goals inside of HubSpot and it creates an environment where marketing and sales can truly work together. We use it to store contact info, create web pages, blog posts, landing pages, email automation campaigns, email segmentation, reporting and analytics and much more!
Some Companies We’ve Helped
Our Certifications and Experience
Hone has experience working with Billion Dollar organizations to Mom and Pop shops. Our Marketing and Sales specialists have 10+ years experience running digital marketing campaigns. Whether you are a local business, an international company, or eCommerce – Hone can build a custom solution that will perform for you.
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