NEW CLIENTS: WHAT REALLY MATTERS

  VIDEO TRANSCRIPT Welcome back to another Whiteboard Wednesday. Today we’re going to be talking about new customers and what actually matters. What really matters here is the cost and what you’re going to be getting on the back end. Especially if you’re a business owner or a sales person. So in this case, and…

Stop Using Advertisement and Use Sponsored Action

Stop Calling it “Advertisement.” Start Calling it “Sponsored Action.”

VIDEO TRANSCRIPT You guys. We need to stop using “advertisement.” Advertisement or Sponsored Action? It has this bad connotation of you have to present yourself 10, 12, 100 times to someone before they remember you.  And before they decide to take action. It’s literally the equivalent of cold calling someone, which cold prospecting is probably…

What to Include in Your SEO Reports

WHAT TO INCLUDE IN YOUR SEO REPORTS

SEO reporting can help you clearly share past performance and future search recommendations with your clients. What should you include in your SEO reports? While clients have differing reporting preferences and you can offer more information by request, this is a brief guide shedding light on the primary items to address in an SEO report.…