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Behind your computer screen, there are billions of potential customers waiting to connect with you. 

The statistics say that more and more people are buying online. How many? There were 1.8 billion people that bought something online in 2018, and that represents $2.8 trillion in sales. 

But how you reach new potential customers is key. You can focus on traditional marketing methods such as sending flyers or even networking, but you can’t ignore the huge potential of the digital space. 

Here are 5 reasons why digital marketing should be part of your overall strategy. 


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1. Communicate Directly With Customers

Thanks to social media, you don’t have to guess who your potential customers are. They may come on your Facebook page to ask a question about a product or service, and that’s your chance to shine. 

Social media marketing is also a smart way to keep your existing customers informed about new products or specials on what they’ve already bought from you. 

2. The Benefit of Digital Analytics

When you send out a brochure or flyer, you know how many copies were distributed. However, you don’t know how many of the households that received the info read it. 

With digital analytics, you can track who is visiting your website and what they’re looking for. It can also help you tweak your marketing messages to reach the right audience. 

3. People Can Buy Directly From You Online

Before the internet, you had to make a lot of noise to ensure people came to your shop and not the competition. However, with the rise of search engines, a potential customer can easily find you and buy from your online storefront. 

However, it’s not that simple. You’ll not only need a good product and solid branding, but you’ll also have to make use of SEO tools to ensure you rank high in a search. 

4. More Cost Efficient Campaigns

With traditional marketing, you may have to spend a lot on each ad campaign to promote a new product or service. That includes the design of an ad, as well as ad space in a newspaper or radio. 

With digital marketing, you can easily tell people about a new product on your website or through social media. That can lead to a greater ROI through inbound digital marketing campaigns. However, you’ll want someone who can create polished digital content to ensure your messaging is effective. 

5. Building an Extension of Your Brand

Your company’s branding tells people what it’s about and what you stand for. It also helps to create a uniform presence across all platforms so you’re easily recognizable, and that’s part of the role of digital marketing. 

Your website and social media can have a consistent voice (and logo) with your traditional marketing methods, helping you stand out. 


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Why Digital Marketing is For You 

The bottom line is that trying to compete without a website in today’s world is leaving money on the table rather than saving it. 

Consider that more than 87 percent of shoppers begin their search for a product online, and then you’ll see the true importance of digital marketing. Without a web presence, you are literally selling yourself short. 

To find out more about why digital marketing is key in today’s market and how we can help you with your marketing efforts, contact us today