PPC Campaigns for B2B Companies

PPC CAMPAIGNS FOR B2B COMPANIES

When it comes to pay-per-click (PPC) campaigns, such as utilizing a Google AdWords campaign, no single B2B campaign is the same. While many campaigns share similar B2B PPC strategies and utilize the same important elements, there are some important elements to keep in mind for B2B campaigns. B2B PPC campaigns utilize the same necessary elements:…

What to Include in Your SEO Reports

WHAT TO INCLUDE IN YOUR SEO REPORTS

SEO reporting can help you clearly share past performance and future search recommendations with your clients. What should you include in your SEO reports? While clients have differing reporting preferences and you can offer more information by request, this is a brief guide shedding light on the primary items to address in an SEO report.…

Optimizing Your Blog for SEO & Engagement

OPTIMIZING YOUR BLOG FOR SEO AND ENGAGEMENT

Thinking about starting up a blog for your company website or want to improve your existing blog content? For successful blog performance, optimizing your blog for both search engines like Google and user engagement is incredibly important. A strong, active blog widens the search visibility of your company, brand, products, and services to valuable potential…

Why Search Engine Optimization is Important

WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

Have a website, blog, or online store with content you want to be seen by more relevant potential customers? Search engine optimization (SEO) can help. SEO is one of today’s most important inbound components for successful website marketing online. Google provides SEO best practices for companies and website owners to effectively optimize their website content…