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7 Tips for Optimizing Your Google AdWords Campaign

Google AdWords can be a powerful channel to diversify your online marketing budget and efforts. You get seen by potential customers at the very moment that they’re searching on Google for your offerings. And, you only pay per click. However, it can be easy to...

PPC Campaigns for B2B Companies

When it comes to pay-per-click (PPC) campaigns, such as utilizing a Google AdWords campaign, no single B2B campaign is the same. While many campaigns share similar B2B PPC strategies and utilize the same important elements, there are some important elements to keep in...

What to Include in Your SEO Reports

SEO reporting can help you clearly share past performance and future search recommendations with your clients. What should you include in your SEO reports? While clients have differing reporting preferences and you can offer more information by request, this is a...